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Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously


Extreame Savings Item! Save 49% on the Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously by Harvard Business School Press at Dream Africa H. Hurry! Limited time offer. Offer valid only while supplies last. The End of Assembly Line ManagementWe’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and


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The End of Assembly Line Management

We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.

Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them.

In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.

This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

Additional Information

Manufacturer:Harvard Business Review Press
Brand:Harvard Business School Press
Publisher:Harvard Business Review Press
Studio:Harvard Business Review Press
EAN:9781633691889
Item Weight:0 pounds
Item Size:1.1 x 9.3 x 9.3 inches
Package Weight:1.1 pounds
Package Size:6 x 1.1 x 1.1 inches

Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously by Harvard Business School Press

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Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

Brand: Harvard Business School Press
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