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Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East


Mega Sale! Save 26% on the Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East by Eran Ketter Eli Avraham at Dream Africa H. MPN: 3 figures. Hurry! Limited time offer. Offer valid only while supplies last. Tourism Marketing for Developing Countries examines how tourist destinations in Asia, the Middle East and Sub-Saharan Africa battle stereotypes and


Product Description

Tourism Marketing for Developing Countries examines how tourist destinations in Asia, the Middle East and Sub-Saharan Africa battle stereotypes and negative images, overcome crises and attract tourists and visitors. The book provides real-life examples of strategies and techniques for altering the image of developing destinations and attracting international tourism, despite the challenges that stem from negative place images. Based on the analysis of dozens of case studies, it reveals the marketing and communication strategies used by developing countries. The analysis is conducted in relation to the accumulated theoretical and practical knowledge about media and public images, factors that affect image construction in the international media, image repair and destination marketing. Using a multi-step model, the book offers a proven toolbox for scholars and practitioners interested in attracting international tourism to developing countries.

Additional Information

Manufacturer:Palgrave Macmillan
Part Number:3 figures
Publisher:Palgrave Macmillan
Studio:Palgrave Macmillan
MPN:3 figures
EAN:9781137342140
Item Weight:1 pounds
Item Size:0.5 x 8.5 x 8.5 inches
Package Weight:1.58 pounds
Package Size:6.57 x 1.11 x 1.11 inches

Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East by Eran Ketter Eli Avraham

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Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

Brand: Eran Ketter Eli Avraham
4.3 out of 5 stars with 34 reviews
Condition: New
Lead Time: 1 - 2 Business Days
Availability: In Stock
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